About

I’m a graphic, web, UI, UX, Product Designer.

I’ve been working in the gaming and sports betting world for the past 13 years, At Casumo, I led design through huge growth, from a startup team of 2 to 20+ highly engaged designers. I built robust atomic design systems, was an early Figma adopter and led industry changing, award winning projects.

How I lead design teams

  • We focus relentlessly on experience. The best product experience will win. Crafting a delightful experience is hard, but it’s always worth it.
  • I drive super high alignment with super high engagement. My teams understand as much as possible about the problems and business challenges we are trying to solve, and go all-in to find the best solutions.
  • I believe design teams can do more than ship features. They can help inspire and shape an organisation’s collective imagination.

Passion Areas

Digital Design 

  • Design Systems
  • Scalable Design
  • Responsive Web Design
  • Mobile App Design
  • Motion Design

Leadership

  • Design Team Standards
  • Art Direction
  • Mentorship
  • Raising the Bar Together
  • Bringing others on the Journey

User Experience

  • Research
  • User Testing
  • Prototyping
  • Information Architecture

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