Betclic

Betclic

Brand book design

BetClic asked me to design this internal document to communicate the company’s core brand values to all employees and associates. They also asked me to develop and write a set of clear graphic guidelines for both the internal BetClic design teams and the range of external agencies and designers the company works with.

The book was produced in a limited run of 1000 copies and features a silk laminated cover with a debossed BetClic logo and a transparent foil stamp.

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